Rema and Angel Reese Have Invested in Topicals and It Says a Lot Where Culture Is Headed

When culture moves, money follows.
And right now, culture is very clearly looking toward the African diaspora.

WNBA star Angel Reese and Afrobeats global sensation Rema have both invested in Topicals, the skincare brand founded by Nigerian-American entrepreneur Olamide Olowe, according to Business of Fashion. On the surface, it’s a celebrity-backed beauty deal. Underneath, it’s something much bigger.

This is about ownership, representation, and a new generation of tastemakers putting their money where their identity is.

A Skincare Brand That Was Never Just About Skincare

Topicals launched with a clear mission: to create dermatologist-backed skincare products for people dealing with chronic skin conditions like eczema, hyperpigmentation, and psoriasis — conditions that disproportionately affect people with melanin-rich skin, yet are often ignored by mainstream beauty brands.

Founder Olamide Olowe, who has Nigerian roots, didn’t just want another “clean beauty” label. She wanted a brand that felt honest, medical, and culturally fluent — one that spoke directly to Gen Z, the diaspora, and people who had never felt seen by traditional beauty marketing.

That honesty is exactly why Topicals resonated. And why it grew fast.

Why Angel Reese Makes Sense as an Investor

Angel Reese isn’t just one of the most visible names in women’s basketball — she’s also become a symbol of modern athlete power.

She represents a generation of athletes who:

• Understand branding beyond endorsements

• See wellness as part of performance

• Invest in companies that align with their values

Backing Topicals fits naturally into that worldview. It’s a brand centered on care, confidence, and long-term impact — not hype cycles.

For young women watching Reese, especially Black women across the US, UK, and Africa, this kind of move sends a clear message: you don’t just wear the culture, you own it.

Rema and the Afrobeats-to-Ownership Pipeline

Rema’s involvement hits even closer to home for Nigerians.

As one of Afrobeats’ biggest exports, Rema has helped carry Nigerian sound, slang, and style into global mainstream spaces. His investment in Topicals reflects a growing shift among African artists — moving from being cultural contributors to becoming cultural stakeholders.

This isn’t new, but it’s becoming more intentional.

Afrobeats artists are:

• Building equity portfolios

• Investing outside music

• Backing Black- and African-founded companies

For Nigerians at home and abroad, this matters. It shows that global success doesn’t have to mean cultural disconnection.

Olamide Olowe and the New Face of Diaspora Entrepreneurship

Olamide Olowe represents a powerful archetype: the diaspora founder who understands both worlds.

She understands:

• The science and structure of Silicon Valley

• The cultural nuance of Black and African communities

• The power of storytelling in modern branding

Topicals isn’t positioned as a “Black brand” or “African brand” — it’s positioned as a good brand, built with intention and backed by people who understand why identity matters.

That’s what makes it scalable.

What This Moment Says About Nigeria’s Global Influence

This investment isn’t happening in a vacuum.

Nigerian culture — through music, fashion, beauty, and tech — has become globally influential. And now, capital is starting to follow that influence more deliberately.

For Nigerians in the diaspora, it’s validation.
For Nigerians at home, it’s opportunity.
For foreigners watching Africa, it’s a reminder that Nigeria isn’t a trend — it’s a market.

Where 9jaFinds Comes In

Stories like this are exactly why 9jaFinds.com exists.

We sit at the intersection of:

• Nigerian culture

• Global commerce

• Community connection

At 9jaFinds, we don’t just report on moments like this — we contextualize them for Nigerians everywhere, whether you’re in Lagos, London, New York, Toronto, Berlin, or Paris.

And we go a step further.

From Media Platform to Community Marketplace

Beyond publishing culture-forward stories, 9jaFinds is also a growing global marketplace built for Nigerians and Nigeria-focused businesses.

On 9jaFinds, users can:

• Discover Nigerian-owned brands

• Shop fashion, beauty, electronics, and everyday essentials

• Post listings for products, services, housing, and opportunities

• Connect with Nigerians worldwide

It’s part media platform, part classifieds hub, part cultural archive — designed to keep value circulating within the community.

Why This Deal Feels Like a Turning Point

Angel Reese and Rema investing in Topicals isn’t just a headline. It’s a signal.

It signals:

• A shift toward ownership over influence

• A new respect for diaspora-founded brands

• A future where Nigerian culture isn’t just consumed — it’s capitalized

And platforms like 9jaFinds are here to document, amplify, and support that future.

The Bigger Picture

Beauty. Music. Sports. Media. Commerce.

They’re no longer separate lanes — they’re part of the same ecosystem. And Nigerians, both at home and abroad, are increasingly at the center of it.

If this moment tells us anything, it’s this:

Nigerian culture isn’t just shaping global taste.
It’s shaping global business.

And the world is finally paying attention.