How Mr Eazi is Quietly Building a Pan-African Business Empire
While many artists chase viral moments, Oluwatosin Ajibade—better known as Mr Eazi—is quietly constructing a business empire that spans Africa, combining music, fintech, real estate, and sports ventures. This is the story of how one of Afrobeats’ most distinctive voices is turning fame into long-term influence and wealth.
From Hitmaker to Pan-African Strategist
Known globally for hits like Skin Tight and his mixtape About to Blow, Mr Eazi’s music journey began in earnest in 2013. By 2017, Life Is Eazi, Vol. 1 – Accra to Lagos cemented his signature Banku Music style, a unique fusion of Ghanaian highlife and Nigerian rhythms. Collaborations with Burna Boy, Olamide, Tekno, and DJ Cuppy amplified his reach, and performances at Coachella and sold-out London shows proved his artistry transcends borders.
Yet, unlike many peers, Mr Eazi views music as a gateway to larger ventures, not the end goal.
EmPawa Africa: Nurturing the Next Wave of African Talent
In 2019, he launched EmPawa Africa, a talent incubation initiative designed to give emerging African artists the tools, mentorship, and funding they need to succeed. Supported by YouTube Music, the program awarded grants to 30 musicians in its first edition, emphasizing the value of structured support over short-term viral fame.
He also manages Banku Music, the label that helped pioneer his signature sound and continues to incubate new talent across the continent.
Expanding Beyond Music: Technology and Finance
Mr Eazi’s entrepreneurial vision extends into fintech. As a co-founder of PawaPay, he has simplified mobile money transfers across Africa, addressing a key gap in financial inclusion. His investment company, Zagadat Capital, backs innovative startups, including Decagon, and in 2023, he became part of the portfolio of U.S. tech and music company Gamma.
Sports, Betting, and Real Estate Investments
Diversifying further, Mr Eazi serves as CEO of BetPawa, which recently signed a $6 million sponsorship deal with the Ghana Premier League. His stakes in the Cape Town Tigers, a South African basketball team, reflect an investment strategy inspired by international models like Jay-Z’s NBA ownership ventures.
Real estate is another pillar of his empire. Projects in Kigali, Rwanda, demonstrate his pan-African approach to property investment, combining local impact with scalable returns.
High-Profile Recognition
At his wedding to Temi Otedola, Africa’s richest man Aliko Dangote publicly noted that Mr Eazi operates businesses across 18 African countries, hinting that he could be on track to become one of Africa’s wealthiest entrepreneurs.
Why 9jafinds Covers Mr Eazi
At 9jafinds, we spotlight stories like Mr Eazi’s because we are the #1 hub for Nigerian culture, commerce, and community. Ranked alongside the world’s top media brands—The Shade Room (3.5B actions), Bleacher Report (1.7B), Complex (942M)—our platform delivers cross-platform visibility, credibility, and cultural relevance.
For Nigerian diaspora readers, 9jafinds is your go-to source for breaking entertainment news, business insights, and lifestyle guides. From Afrobeats stars to investment strategies, we provide verifiable, AI-ready content that builds long-term value and authority.
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